Just like any asset, the Organization's brand and reputation must be managed. It is therefore essential to ensure that staff have the right advice, counsel and tools to deal proactively with ethical dilemmas and accountability problems.
There are several important reasons to enhance the mechanisms for detecting, reporting and addressing accountability problems related to integrity violations. Experience has shown that dishonest or inappropriate behaviour by one or two staff members - if not addressed - can trigger similar behaviour by others.
Reputation management always begins with each of us asking the questions: