What can the Organization do?

Just like any asset, the Organization's brand and reputation must be managed. It is therefore essential to ensure that staff have the right advice, counsel and tools to deal proactively with ethical dilemmas and accountability problems.

There are several important reasons to enhance the mechanisms for detecting, reporting and addressing accountability problems related to integrity violations. Experience has shown that dishonest or inappropriate behaviour by one or two staff members - if not addressed - can trigger similar behaviour by others.

Reputation management always begins with each of us asking the questions:

  • Is the action legal?
  • Is the action fair to all parties? Would I want to be on the receiving end of this action?
  • Would I be comfortable having this action reported in the local or international media? Would I feel proud if the action was reported to my family? My colleagues? My supervisors?